What Color Makes People Willing To Spend Money

Colors That Make People Want To Spend More In Your Store

As we live in the 21^st century, in a consumerist society, every retailer should make sure that, in his store, not a single scent that a customer smells or a sound he encounters (if it's coming from the store and not from external sources, of course), is random; everything must be how it is to make the client spend as much as possible.

The retailers should know the customer's psychology and, to approach their goal (a.k.a. to make the customers spend more money than they were thinking in their store), they should use every bit of it. Of course, these things are not necessarily working on every customer, but it's important to know how they can be used.

As a retailer, I think you would be very satisfied to know that your customers bought much more than they intended. And what you can do for that is learn how to use some tricks. So listen carefully.

In the following lines, I am going to present you the influence the colors have on customers' brain when they go shopping. What, you haven't thought that colors are as important in your store as the odours or the music? Let me tell you something: 85% of shoppers place color as a primary reason why they buy a particular product. If you have a mall, you should make sure that the colors your customers see there have been strategically placed to influence their spending.

Because, when they get there, they should already spot every shade of the rainbow on signs, labels, doors, shopping bags and a lot of other stuff.

All these colors have their role, and they influence them when they're shopping. It's all a marketing strategy: experts say that people subconsciously associate specific colors with specific social or cultural messages. Knowing this, you, as a retailer, should carefully select the colors you use, all to get your customers to loosen their purse strings.

Each color often evokes or represents a feeling, and you should use that to your advantage. Dr Kit Yarrow, consumer psychologist at Golden Gate University and co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail, explains that colors are associated with different things in people's brains and this means that they have a big emotional impact on customers, even if it's just one color or if there is a group of colors.

Another expert, Neil Patel, New York Times best selling author and considered one of the top 10 marketers by Forbes, says that "When it comes to persuasion, emotion is the primary target. And nothing- not even words or images – appeals more to people's emotions than color.

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